HubSpot CRM & E-Mail-Automatisierung

1Die Herausforderung

The client was losing high-value leads due to a fragmented sales pipeline. Leads coming in from various marketing channels were not being routed to the correct sales reps, and follow-up emails were entirely manual, leading to a massive drop-off in engagement.

2Unsere Technische Lösung

We designed a multi-branch conditional logic tree inside HubSpot CRM, powered by Make.com webhooks. When a lead enters the system, our automation instantly categorizes them by industry and assigns them to the right rep, simultaneously triggering a personalized email sequence.

3Auswirkungen & Ergebnisse

• Automated 100% of the lead routing process.
• Increased email open rates by 35%.
• Saved the sales team 15+ hours per week in manual entry.